Fueling our freedom
A lot has changed since we last made a TVC for Shell V-Power. Our latest work reflects life in this new COVID world.
Freedom. I can barely remember what it feels like. Melbourne has endured six lockdowns since COVID began. Indeed, we’re in the grip of No.6 as I write this.
Lockdowns and border closures are necessary, but they deny us the freedom to visit family and friends, go watch a band, eat out. As for holidays, well, good luck planning that week in Noosa.
International travel is off the table for the foreseeable future. Domestic travel, although hit or miss, is all we’ve got. And we need it. We need to escape the confines of home. We need to feel free again.
When we wrote scripts for our client Viva Energy’s flagship brand, Shell V-Power, late in 2020 Australia was just emerging from its first wave of lockdowns. The need for freedom, to hop in the car and escape somewhere – anywhere – was so strong you could taste it.
Shell V-Power was going to fuel that feeling. A high quality premium fuel that cleans and protects your car’s engine, Shell V-Power was to be our means of escape. And one day soon, probably when we’re all vaccinated, it will be again.
Today we’re craving freedom more than ever. Personally, the day I escape this house, this city, can’t come soon enough. And when that day comes, our little TVC for Shell V-Power will be even more relevant than when we shot it back in February.
Get that jab, people. Be free. And then fuel the feeling with Shell V-Power!
Client: Viva Energy Australia
General Manager Marketing: Andrew Egan
Senior Marketing Manager: Stacey Mason
Retail Fuels Marketing Manager: Gisella Spedicato
Creative Agency: Sense
Creative Director: Guillaume Roux
Copywriter/Art Director: Peter Milne
Producer: Georgina Toole
Account Manager: Kirstie Ly
Production: Yah Yah Films
Director: Bill Irving
Producer: Annalise Menzel
Producer: Anna Bardsley-Jones
Media Agency: Hearts & Science
Managing Director: Richard Smith
Business Director: Debbie Moxon
Planning & Investment Manager: Elloise WilsonBack to Posts