Our people
Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…
David Whiteside
Director of Planning
Damien Cheney
Digital Director
Igal Hodirker
Art Director
Sue O’Neill
Finance Manager
Ellen Hill
Social Media & Content Manager
Shehzeen Pottachira
Account Director
Yuki Kubota
Technical Lead
Anna Halliday
Digital Campaign Team Lead
Guillaume Roux
Creative Director
Peter Milne
Head of Copy and Content
Vincent Casey
Senior Designer
Marcus Rossetto
Traffic Manager
Steve Darsow
Senior Finished Artist
Georgina Toole
Senior Integrated Producer
Lisa Delahunty
Account Director
David Whiteside
Director of Planning
With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.
Peter Milne
Head of Copy and Content
Pete’s 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.
Sue O’Neill
Finance Manager
The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.
Steve Darsow
Senior Finished Artist
Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.
Yuki Kubota
Technical Lead
Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…
Guillaume Roux
Creative Director
Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.
Igal Hodirker
Art Director
Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.
Marcus Rossetto
Traffic Manager
When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.
Shehzeen Pottachira
Account Director
Acing it at the office as much as on the tennis courts, Shehz brings style and passion to her role as Account Director for our blue-chip property and development clients. Although unable to hold a tune, her positive attitude truly sings… with only an occasional reminder necessary as to the importance of using her ‘inside voice.’
Lisa Delahunty
Account Director
Lisa manages one of our largest clients at Sense, but that doesn’t impact her stress levels. Whether it’s delivering show stopping campaigns on a national stage, or shooting hoops on a Wednesday night, she’s one cool, calm and collected individual.
Damien Cheney
Digital Director
Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.
Vincent Casey
Senior Designer
Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.
Ellen Hill
Social Media & Content Manager
Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.
Georgina Toole
Senior Integrated Producer
GT brings our ideas to life, but nobody really knows how she does it. It’s a miracle that she can deliver every job on time, on budget, and with such high levels of polish. But what’s really amazing is how she can ruthlessly crack her whip over our heads while making us laugh like giddy school children. Kudos.
Anna Halliday
Digital Campaign Team Lead
Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.
David Whiteside
Director of Planning
With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.
Igal Hodirker
Art Director
Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.
Ellen Hill
Social Media & Content Manager
Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.
Yuki Kubota
Technical Lead
Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…
Guillaume Roux
Creative Director
Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.
Vincent Casey
Senior Designer
Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.
Steve Darsow
Senior Finished Artist
Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.
Lisa Delahunty
Account Director
Lisa manages one of our largest clients at Sense, but that doesn’t impact her stress levels. Whether it’s delivering show stopping campaigns on a national stage, or shooting hoops on a Wednesday night, she’s one cool, calm and collected individual.
Damien Cheney
Digital Director
Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.
Sue O’Neill
Finance Manager
The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.
Shehzeen Pottachira
Account Director
Acing it at the office as much as on the tennis courts, Shehz brings style and passion to her role as Account Director for our blue-chip property and development clients. Although unable to hold a tune, her positive attitude truly sings… with only an occasional reminder necessary as to the importance of using her ‘inside voice.’
Anna Halliday
Digital Campaign Team Lead
Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.
Peter Milne
Head of Copy and Content
Pete’s 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.
Marcus Rossetto
Traffic Manager
When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.
Georgina Toole
Senior Integrated Producer
GT brings our ideas to life, but nobody really knows how she does it. It’s a miracle that she can deliver every job on time, on budget, and with such high levels of polish. But what’s really amazing is how she can ruthlessly crack her whip over our heads while making us laugh like giddy school children. Kudos.